Overview
Purpose
The purpose for this site is to share information about the White Water Rafting website and grow the company's revenue. We want to show our customers what product we offer. We want to share with them multiple facets of our business. We want to convince them why they should go river rafting. We want them to be excited about it. We want them to be able to easily see the schedule, dates, and any other important scheduling information they might need to know. We want them to easily be able to see the different prices, depending on age and group deals. The customer needs to be able to trust us to take them on this rafting trip. We will want to show them our qualifications and why they should pick us over the competitor.
Audience
I will be targeting anyone aged 16-60 (those who will actually be paying for the service). The company will allow any ages from 5+ and physically able adults. We will want to target companies for company sponsored trips. We will want to target families and other large groups. People who enjoy the outdoors, hiking, camping, and other sports like kayaking, and mountain biking. People who are looking for fun, action or exitement. The families are probably going to at least be in the lower middle class if they are able to everyone white water rafting. They want fun and a getaway from normal life and access to the outdoors. They will hopefully be able to easily access my website from desktops, laptops, and mobile devices.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/3d5a80-98c1d9-e0fbfc-ee6c4d-293241
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#E0FBFC] | [#EE6C4D] | [#293241] | #98C1D9 |
Typography
Heading Font: Open Sans
A simple looking font that is easy to read.
Paragraph Font: Roboto
A professional looking font that offers a nice contrast to the heading.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
